THE BRANDED™ AUDIT

Build Your Name as THE Brand™

Your name is one of your greatest professional assets.

Whether you are building a career, leading an organization, growing a law practice, launching a business, or preparing for your next professional chapter, your name carries your reputation, expertise, relationships, and opportunities.

But is your name positioned as a brand of authority?

The BRANDED™ Audit is designed to help you take a quick, honest look at how you are currently positioning yourself professionally.

HOW TO TAKE THE AUDIT

For each statement, select the number that best describes you today.

1 = Not at all true
2 = Rarely true
3 = Sometimes true
4 = Usually true
5 = Consistently true

Section 1 of 7

B — BOLD POSITIONING

Are you clear about what you want to be known for?

1. I can clearly articulate what I want people to know me for professionally.
2. My professional positioning reflects the value I bring—not simply my job title.
3. I confidently communicate what makes my expertise valuable.
4. People understand the specific problems, opportunities, or needs I am equipped to address.

R — REPUTABLE PRESENCE

Does your professional presence reinforce your credibility?

5. My professional reputation is consistent across the places people encounter me.
6. My LinkedIn profile, biography, website, and other professional materials accurately reflect my current level of expertise.
7. I am intentional about the reputation I am building.
8. My professional presence communicates credibility before I ever enter the room.

A — AUTHENTIC STORY

Does your story give people a reason to remember you?

9. I can explain the experiences that shaped the professional I have become.
10. My personal and professional story reinforces what I want to be known for.
11. I know which parts of my story are relevant to my professional brand.
12. I communicate my story in a way that creates connection without compromising professionalism.

N — NICHE AUTHORITY

Are you becoming known within the space you want to own?

13. I have a clearly defined area, audience, industry, or issue where I want to establish authority.
14. People seek me out because of my knowledge or experience in a particular area.
15. I consistently share ideas, insights, or information related to my area of expertise.
16. I am intentionally building recognition beyond my immediate job, company, or client base.

D — DIFFERENTIATOR DEFINED

What makes your name distinct?

17. I can clearly explain what differentiates me from others with similar expertise.
18. My unique perspective is visible in the way I communicate and do my work.
19. I have identified the qualities, experiences, knowledge, or methodology that make my approach distinctive.
20. People can identify something distinctive about my professional brand.

E — EXPERT INFLUENCE

Is your expertise influencing conversations beyond your immediate circle?

21. I am recognized as someone with valuable expertise or perspective.
22. I am invited to speak, advise, teach, contribute, lead, or participate because of what I know.
23. I intentionally use my expertise to influence conversations and decisions.
24. I have a body of ideas, knowledge, frameworks, or intellectual property associated with my name.

D — DISTINCTIVE VISIBILITY

Are the right people seeing and remembering you?

25. I am visible in the professional spaces where my desired audience spends time.
26. I intentionally pursue opportunities to increase my visibility.
27. My visibility is connected to my professional positioning rather than simply being active or busy.
28. The people I want to reach are increasingly aware of my name and expertise.

YOUR BRANDED™ SCORE

/ 140

Your score is not a measure of your professional worth.

It is a snapshot of your current Authority Positioning—and an opportunity to identify where your professional brand may need greater clarity, consistency, distinction, influence, or visibility.

WHAT YOUR SCORE MAY REVEAL

NOW LOOK CLOSER

Your overall score matters—but your lowest BRANDED™ category may matter even more.

Ask yourself:

B — Bold Positioning
Do people know what I want to be known for?
Score: / 20
R — Reputable Presence
Does my professional presence communicate my credibility?
Score: / 20
A — Authentic Story
Does my story help people understand and remember me?
Score: / 20
N — Niche Authority
Am I becoming known in the space I want to own?
Score: / 20
D — Differentiator Defined
What makes my name distinct?
Score: / 20
E — Expert Influence
Is my expertise influencing people beyond my immediate circle?
Score: / 20
D — Distinctive Visibility
Am I visible to the people who need to know my name?
Score: / 20

Your lowest category:

One action I can take to strengthen it:

YOUR NAME. YOUR AUTHORITY. YOUR FUTURE.

Your professional brand is more than a logo.

It is more than a title.

It is more than a résumé.

Your name is an asset.

The question is whether you are intentionally building the reputation, authority, influence, and visibility you want your name to represent.

READY TO BUILD YOUR NAME AS THE BRAND™?

Take the next step.

Request your FREE BRANDED™ Audit Review

Discover what your results may reveal about your current Authority Positioning and identify the opportunities to strengthen your professional brand.

Linda Pringle Evans
Pringle Business Consulting
Authority Positioning for Visibility, Influence & Revenue

Phone: (614) 306-9976
Email: Linda@LindaPringleEvans.com

YOUR BRANDED™ AUDIT IS COMPLETE.

Your score gives you a snapshot of how intentionally you are building your professional authority.

But your score is only the beginning.

WHAT'S YOUR NEXT MOVE?

Based on your results, identify the area—or areas—where your professional brand has the greatest opportunity for growth.

1. START WITH YOURSELF
Use your Audit results to identify one area you can begin strengthening immediately.

2. GO DEEPER
Explore your Authority Positioning with the BRANDED™ Authority Positioning Diagnostic.

3. BUILD YOUR NAME AS THE BRAND™
If you are ready to intentionally build greater visibility, influence, credibility, and revenue around your name, connect with Pringle Business Consulting to learn about BRANDED™ Authority Positioning.

YOUR NAME DESERVES A STRATEGY.

Ready to build your name as THE Brand™?

Linda Pringle Evans
Pringle Business Consulting

(614) 306-9976
Linda@LindaPringleEvans.com